Staffing
Your booth staff’s job is to engage with show attendees and filter through those contacts to find folks that you can help either immediately or in the near future.
For this to happen efficiently and effectively, the booth staff must be prepared, trained, focused and professional in both appearance and attitude. They must also have reasonable, believable goals and expectations.
So, deciding who is going to represent your company to a stream of prospects and how you need to support their efforts is obviously a VERY important part of pre-show planning.
How do you staff your booth for success?
Preparation is the key. Both from the company level as well as the individual staffer’s personal level.
Each staffer must have:
• A positive attitude about spending all or part of their weekend at the show
• Product or service knowledge to be able to answer all common questions
• Stamina to be able to work their shift with enough energy to stay focused on the objective
Each staffer needs to:
• Know how to properly dress and present themselves
• Be freshly bathed and have fresh breath
• Not smell like the’ve been smoking
Training points:
• How to engage with attendees (eye contact, smile, asking open-ended questions)
• How to separate attendees that need you now or in the foreseeable future from the rest
• How to ask for referrals
• How to present the product or service
• How to set appointments
• How to gather personal contact information
• How to close sales
Staff scheduling:
• Allow for meal and restroom breaks
• Never leave the booth unmanned
• Never under staff and miss engagement opportunities
• Never over staff which can scare away prospects
For this to happen efficiently and effectively, the booth staff must be prepared, trained, focused and professional in both appearance and attitude. They must also have reasonable, believable goals and expectations.
So, deciding who is going to represent your company to a stream of prospects and how you need to support their efforts is obviously a VERY important part of pre-show planning.
How do you staff your booth for success?
Preparation is the key. Both from the company level as well as the individual staffer’s personal level.
Each staffer must have:
• A positive attitude about spending all or part of their weekend at the show
• Product or service knowledge to be able to answer all common questions
• Stamina to be able to work their shift with enough energy to stay focused on the objective
Each staffer needs to:
• Know how to properly dress and present themselves
• Be freshly bathed and have fresh breath
• Not smell like the’ve been smoking
Training points:
• How to engage with attendees (eye contact, smile, asking open-ended questions)
• How to separate attendees that need you now or in the foreseeable future from the rest
• How to ask for referrals
• How to present the product or service
• How to set appointments
• How to gather personal contact information
• How to close sales
Staff scheduling:
• Allow for meal and restroom breaks
• Never leave the booth unmanned
• Never under staff and miss engagement opportunities
• Never over staff which can scare away prospects